Wednesday, June 01, 2011
Wednesday, December 01, 2010
Media Relations 101: Never assault a news photographer
Citizen journalism is here to stay. Get used to it.
Saturday, July 11, 2009
"United Breaks Guitars" Prompts Fast, Customer-Friendly Response From Taylor
would be writing three songs about United Airlines and my experience in the whole matter. I would then make videos for these songs and offer them for free download online, inviting viewers to vote on their favourite United song. My goal: to get one million hits in one year.
Thursday, April 16, 2009
THIS is how you respond to a YouTube crisis...
Thursday, January 29, 2009
Media Relations and Reporting 101: find the right spokesperson
Saturday, October 27, 2007
Fire Everyone in FEMA Press Office
Just what WAS the purpose of the news conference? (I still don't know.) What vital info did FEMA have that had to be disseminated on 15-minutes notice?
Answers: You don't call a news conference on 15-minutes notice, unless you have some real news to announce. You don't plant press staff in the audience to ask questions. You don't call a news conference and then allow phone-connected reporters only to listen in without asking questions. A news release (at most) would have sufficed.
Forget the "reprimands," "new procedures," and the like. Effective and ethical media relations is achieved through facts and transparency, not spin and manipulation.
This stunt is a firing offense, for every FEMA staffer who participated in this charade.
UPDATE: A big "thank you!" to Ed Morrissey at Captain's Quarters for the link.
Wednesday, October 24, 2007
LA Lakers, CA Fires: Good Decision, Mixed Message
After many internal discussions about many different factors, we've concluded that this is simply the right thing to do. The people of San Diego have been very supportive of us over theQuestion: If cancelling the game was so "simple," then why were "many internal discussions about many different factors" required? A better response: "No discussion was required. It is the right thing to do. Period."
years and in turn we want to be supportive of them in this time of crisis. [emphasis mine]