Wednesday, June 01, 2005

How NOT to do media training

What was he thinking? This post is for my colleagues in the media training world, and is a prime example of the wrong way for PR professionals to do media training. The San Francisco Chronicle has the story of the San Francisco 49ers and their PR director's efforts to help the football players work with the media. The unhappy result was that the PR director became the news.

2 Comments:

Anonymous Anonymous said...

is the video on the net?

11:13 PM  
Blogger Roger said...

I've seen links on other sites. You can probably Google/GoogleNews your way into the video.

11:27 PM  

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